Overview
Vendimia in Mendoza moves between Mendoza city plazas, parade route areas in central Mendoza, and vineyard-linked venues around Mendoza, so the week alternates between public ceremony and wine-country detours instead of staying in one enclosed site. The identity comes from wine harvest pageantry, the harvest parade, and Mendoza terroir-focused wine experiences, with central Mendoza districts carrying the loudest public energy while winery visits add a second track outside downtown.